Promotional Coasters

Promotional Coasters

Promotional coasters are an exceptionally cost-effective form of promotional gift that provide marketing professionals with a low-cost option that still has the essential characteristics to get good results.

What is it about the unassuming and sometimes overlooked coaster that makes it a deceptively useful vehicle for advertising/ marketing/ promoting your business?

Why promotional coasters are a good choice

We know that, as promotional products go, the humble coaster doesn’t seem like an exciting choice. But that’s doing them a disservice. Let’s have a look at the basic features which make any kind of promotional product effective:

• Cost-effectiveness – lower costs, higher returns
• Appeal – getting your brand/ message in front of people
• Usefulness – keeping it in front of people
• Branding opportunities – space and choice
• Versatility – can be used in a number of scenarios

So in general, that’s what essentially makes promotional gifts successful. How do coasters stack up (if you’ll pardon the pun!)

How promotional coasters stack up

Let’s see how promotional coasters fair when we assess them in terms of the list of key features listed above.

Cost-effectiveness

From as little as 19p you can have a coaster custom-printed with your logo and message that matches your corporate colour scheme. And, being very lightweight and slim, if you’re looking for a promotional giveaway for a direct mail campaign then coasters are exceptionally cost-effective in that scenario.

Appeal

If you’re looking for promotional products with mass appeal or are finding it difficult to come up with an angle for a particular target audience, then consider the broad appeal of promotional coasters. Everyone drinks! Whether it’s a warming cuppa in the winter or a cooling beverage in the summer… coasters are suitable wherever drinks meet desks or tables.

Usefulness

When your promotional products are useful (as opposed to just ornamental) you’ll find they get kept for longer and seen more often. Coasters have another benefit relating to their usefulness in that they’re the kind of practical products we find useful but frequently wouldn’t go out to buy for ourselves.

Branding opportunities

Promotional coasters have a generous print space that, in relation to their overall size, delivers incredible branding opportunities. There’s plenty of room to create highly-visible designs and fit messages that will get read, every time the recipient picks up their glass/ mug. This space along with a range of shapes, materials and print options gives you plenty of choice when it comes to branding.

Versatility

With mass appeal and great branding opportunities, promotional coasters are well-suited to a wide range of promotional/ advertising/ marketing efforts. Add into this mix, their incredible low cost and your options increase tenfold. From direct marketing mail shots to in-house branding, from event give-aways to point-of-sale freebies… these are indeed versatile promotional products.

How do you choose?

The versatility and range of options are a true strength of promotional coasters, but it can make choosing the right ones difficult! Don’t worry. Our experienced team can help you make the right product selection, design and printing choices. It’s as easy as getting in touch.