Environmentally-friendly promotional products are what’s hot right now. As with most business sectors, the promotional gifts industry has responded to create an ever-increasing range of products with greener credentials.
You don’t need us to tell you how strength the growth in environmental awareness and how important that has become to business. Making a clear statement about caring for the environment has become a part of modern business.
Times have changed and so have promotional gifts
An increasing proportion of consumers are voicing stronger and stronger concerns for the environment. Global warming, climate change and pollution are no longer on the fringes and the domain of activists. The green message is loud, strong and gaining popularity every day.
Let’s be honest here, a number of traditional promotional products don’t fit in with this message. That’s why promotional products are becoming increasingly eco-friendly and, in some cases such as environmentally-friendly carrier bags, provide a greener alternative. Promotional products have developed to match the growing demand for eco-friendly products.
How are promotional products eco-friendly?
There is a vast range of promotional products available and, within each category, you will usually find a significant number of eco-friendly alternatives. What makes them a greener choice? It could be any number of reasons, depending on the product:
- Made from recycled materials
- Made from renewable sources
- Reduce waste by being reusable
- Made from natural materials*
* With many promotional products your audience would be expecting a synthetic material that’s bad for the environment. Simply by using natural materials where they aren’t usually seen can deliver an eco-friendly message.
The benefits of eco-friendly promotional products
As mentioned before, using eco-friendly promotional products makes a statement about your business’ environmental awareness. That has several beneficial effects:
- It boosts your brand in the mind of consumers
- Conversely, it avoids damaging your reputation
- Eco-friendly promotional products are more likely to be kept
- Likewise, they are more likely to be kept longer
- Green alternatives often have a ‘surprise factor’ valued in marketing
These benefits are almost requirements if your brand has a strong environmental message. Just imagine Greenpeace sending our disposable non-biodegradable plastic carrier bags!
As you can see, these benefits are commercial benefits, environmentally-friendly promotional products make business sense, not just ethical sense.
Make the environmental choice
With promotional gifts being low-cost, if an environmental option is slightly higher in cost, it is still low when compared to other forms of promoting, advertising and marketing. But, with all the benefits you get with eco-friendly promotional products, even if they cost a little more, the cost-effectiveness is higher. That means you’re likely to get more for your budget.
Whether your brand has a specific environmental message or if you’re just looking for cost-effective promotional items, going green is a good choice.
If you’d like to discuss your options or find out more about our environmentally-friendly promotional products then please do contact our dedicated team.